Custom Website Design: Pros of a Custom-Designed Website

 Custom website design is a fruitful investment of your business that would pay you much in return. Though a template-based solution may seem to be an economical option for you, but the truth is that it will cost you a lot in the long run because of all of the customizations that are needed to create a generic site that works for your specific needs. 

On the flip side, a tailored website design provides several benefits in comparison to templates: such as enhanced SEO rankings, better conversion rates, upgraded branding and much more flexibility with updates. 

Have a look at the benefits that translate into real value for your business.

1. A Consistent Look Blends Well With the Brand

Custom-built websites are designed to be a complete fit for your brand. They have an appearance that blends well with your brand’s identity and with the rest of your marketing materials. They also incorporate design elements that are relevant to you. It's imperative not only for aesthetics but also because these items enable customers to have more trust in you. 

Your business needs to build credibility to come out as a unique brand. This can be done with the use of brand’s design elements such as logos, fonts, colours and graphics. 

2. Customer Websites Enable You to Rank High on Search Engines

Custom-built websites help you achieve higher ranks on search engines over a template website. Whenever someone looks for you they will find you on the site right on the top of the page or even better as the first result. The reason is that you can opt for keywords and phrases more effectively in custom websites that will come across when looking for what you offer. A study of billions of search results reveals that over 25% of people click the first Google search results. 

Custom web design provides a great number of benefits over template websites as it enables you to rank higher in the search engine, suitable for all business owners, not just those who are still in the primary stages of developing their brand.   

3. Custom Websites Lead to a Better User Experience 

As custom websites are created with your target market in mind so you have the edge of setting the right user experience for your target audience. Templates are easy to start off as the general layout is all set out and you can get what you want in no time. However, due to a lack of personalisation, template websites might not give you that identity in the crowd. Being an extension of your brand, your website should cater to the needs of your target market so that the user can access the information quickly and efficiently. With a custom website, you can better focus on your customer and their needs.

4. Custom Websites are Easy to Scale. 

Custom websites offer you total flexibility as they are easy to scale. With a custom website design, you have infinite possibilities and you can also scale at your own pace. There is nothing to worry about theme obsolete functions or support limitations with custom-built websites. Your website will appear to be fresh with technology as it becomes available. So whether you have the requirement to integrate a CRM or payment gateway with your website, you can do it easily with a custom-built website. 

5. Custom Web Design Looks Way More Professional

Custom web design makes your website appear very professional which means it is easy for your customers to take you seriously. Moreover, the customer journey on a custom-built site is hassle-free because of personalized elements.  Though a template might appear to be very fresh on the surface level, the users may find that the interface is not personalised. A custom design is exclusive for you so it looks more professional.  This credibility may make you win potential customers and enhance conversions. 

To Conclude

Due to the above-mentioned benefits, it is always a good idea to go for a personalised web design. Looking for a company that can help you reach your goal of a custom web design? If yes, look no further than Elephy Tech, to get the best experience.