A Guide to Zomato: How It Works And What’s the Business Model?

Zomato is an eminent on-demand food delivery platform with a presence in more than 23 countries. The aim of the services is to empower individuals to get food in the comfort of their homes from their favourite eateries and restaurants. A small fee is charged for the same service from the users. The platform has a bigger role in providing food, giving information about nearby restaurants, their menu cards, average costs, ratings and reviews etc.

If you want to create a Zomato-like food delivery app then you need to get in touch with a reliable Food delivery app development company in Australia.

Let us first have a look at how the business model of Zomato works to understand it better. 

• Zomato enables users to find a wide array of restaurants and select their most relished food from their favourite food corners via the app or official website.

• It is an amazing platform for restaurants as well to upgrade their market presence and grow their user database.

• Apart from the basic facility, users can also find special offers and deal by skimming through the community on channels. 

• As soon as the clients opt for their orders, Zomato gives them the option to pay using distinct channels.

•  The request that you receive goes directly to the Zomato delivery guys. Afterwards, it goes to a specified restaurant or eatery. 

• The restaurant confirms the order and packs as per the requirements of their client.

• Zomato delivery personnel move ahead with their orders, pick the food item from the restaurants and deliver it.  

• Meanwhile, Zomato offers restaurants an opportunity to display and promote their cuisines to a greater user base. Restaurants are also entitled to pay Zomato for featured listings.  

• Zomato is a trustworthy partner for restaurants as they can promote and grow their business by expanding their reach and users via online branding. 

• Zomato partners with almost every restaurant in the urban areas hence, it offers a great variety of food items to the users. 

• Zomato also has a rating framework that features restaurants in a hierarchy on the bases of their reviews and ratings. The clients give ratings to the restaurant on the basis of their food, quality and their experience. 

• Its technology elevates the user experience by telling them the distance of a place from the area of the user, food price, delivery charges and estimated wait time for the order.

The Gist to Understand from Zomato Business Model

There is much to learn from the simple and effective Zomato business model. Let us have a glance over the crucial takeaways.

Flexible Model Gets a Green Flag
 
Zomato started as a restaurant menu listing platform that launched a mobile app, later on, to order food online and then it commenced with advertising programs. With the ever-evolving world, Zomato has altered its business model as well. The company already has some plans to evolve to reach new heights of success.

A Sustainable Business Model is Promising

Giving great discounts to the users, in the beginning, may work well for a business, however, this does not work well as a sustainable model. The revenue model plays a prominent role in deciding the fortune of a startup. To keep up net revenues a business has to use extra income sources such as advertisements, and online ordering apart from essential income channels.

Customer Experience is Your Priority 

Customer experience is an influential factor to make or break your business. Utilising resources has great advantages. According to the online food ordering platforms, the customer’s demands differ. Customers have expectations for their foods to be delivered in the minimum possible time. In such a way, robust customer support must be worked upon to ensure a smooth customer experience.

Wrapping Up

Zomato has an inspiring story to tell the world. The reason for its incredible success is the conviction and the determination to find out newer possibilities in different predicaments. 

Want to develop a Zomato-like app or an even better app than that? Get in touch with us at Elephy Tech, a mobile app development company in Australia and explore how can we give wings to your business to develop the next big thing.